Negative Disconfirmation Leads to Consumer Satisfaction by Disconfirming Negative Expectations

question 94

True/False

Negative disconfirmation leads to consumer satisfaction by disconfirming negative expectations associated with the product.

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Definitions:

Vivid

Producing powerful feelings or strong, clear images in the mind; marked by intense color, brightness, or clarity.

Long-term Potentiation

A long-lasting increase in signal transmission between two neurons that results from their simultaneous activation.

Biological Mechanism

The processes and systems within living organisms that lead to observable phenomena.

Deep Processing

In the encoding of information, the processing of meaning rather than simply the physical or sensory features of a stimulus.