Equitable Expectations Are Expectations of What a Consumer Thinks Should

question 53

True/False

Equitable expectations are expectations of what a consumer thinks should happen given past experiences with a product or service.

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Definitions:

Encode Message

The process of transforming information into a form that can be understood by a receiver during communication.

Transmit Message

The process of conveying information or meaning from one entity or group to another through the use of mutually understood signs and semiotic rules.

Corporate Grapevine

The corporate grapevine is the informal and unofficial communication network within an organization, through which information, rumors, and gossip spread.

Effective Communication

The exchange of information in a way that is accurately received and understood by all parties involved.