A Consumer Is More Likely to Experience True Dissonance Following

question 54

Multiple Choice

A consumer is more likely to experience true dissonance following a purchase when _____.

• A) the consumer is unaware of any attractive alternatives that may offer comparable value
• B) the decision is easy to reverse
• C) the decision is perceived as unimportant by the consumer
• D) the consumer has low self-confidence
• E) the decision is perceived as having minimal risk by the consumer

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Definitions:

Equity Norm

The principle that fairness is achieved when individuals receive benefits proportionate to their contributions to the group, task, or relationship.

Equality Norm

A principle that emphasizes equal rights and opportunities for all individuals in a society.

Empathy-Altruism Hypothesis

The proposition that empathetic concern for others leads to altruistic behavior, motivated by a genuine desire to improve another's welfare.

Altruistic Behavior

Actions driven by the desire to help others without expecting personal gain or benefit, often motivated by empathy and concern for others.