Which of the Following Consumer Satisfaction Measures Compares the Difference

question 71

Multiple Choice

Which of the following consumer satisfaction measures compares the difference between expectations and performance perceptions?

• A) Direct, global measure
• B) Attribute-specific measure
• C) Categorical measure
• D) Disconfirmation measure
• E) Universal measure

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Definitions:

Purpose

The reason for which something is done or created, or for which something exists.

Robust Economic Growth

Strong and sustained increase in the economic activity of a country or region.

Tax Cuts

A reduction in the amount of taxes imposed by a government on individuals or businesses, intended to stimulate economic growth or achieve other economic objectives.

Kennedy

A reference to John F. Kennedy, the 35th President of the United States, known for his contributions to civil rights, space exploration, and foreign policy.