Define Consumer Satisfaction

question 41

Essay

Define consumer satisfaction. How does it differ from other important consumer behavior concepts?

---

Definitions:

Anonymous

Being unnamed or not identified by name, often used to maintain privacy or confidentiality.

Double-Blind Procedures

A study design in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.

Experimenter Bias

The potential influence that a researcher's expectations or preferences may have on the outcome of an experiment, often unconsciously affecting the results.

Selection Bias

A distortion in a statistical analysis resulting from the method of collecting samples that is not random and therefore not representative of the population being studied.