Explain the Expectancy/disconfirmation Theory

question 6

Essay

Explain the expectancy/disconfirmation theory.Describe how it explains your satisfaction or dissatisfaction from a recent consumption experience.

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Definitions:

Reliability

The consistency of a measurement, test, or instrument to produce stable and consistent results over time.

Measuring

The process of determining the size, quantity, or degree of something using instruments or tools designed for such purposes.

Correlation Coefficients

Statistical measures that indicate the extent to which two variables fluctuate together, showing the strength and direction of their relationship.

Statistics

The science of collecting, analyzing, interpreting, presenting, and organizing data.