Which of the Following Types of Switching Costs Refers to the Emotional

question 92

Multiple Choice

Which of the following types of switching costs refers to the emotional and psychological consequences of changing from one brand/retailer/service provider to another?

• A) Procedural switching cost
• B) Financial switching cost
• C) Relational switching cost
• D) Transactional switching cost
• E) Rational switching cost

---

Definitions:

Term Life Insurance

An insurance policy that provides coverage at a fixed rate of payments for a limited period of time, after which coverage expires without accumulating cash value.

Whole Life Insurance

A type of permanent life insurance policy that provides coverage for the insured's entire life, typically including a savings component.

Premiums

Payments made for insurance coverage, representing the cost of the insurance policy to the holder, typically made on a regular basis.

Death Certificate

An official document issued by a government, recording the date, location, and cause of a person's death.