A Firm Is Likely to Be Most Vulnerable to Customers

question 12

Multiple Choice

A firm is likely to be most vulnerable to customers' switching behavior when:

• A) its customers are dissatisfied, the switching costs are low, and the firm operates in a business environment with high competitive intensity.
• B) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with high competitive intensity.
• C) its customers are dissatisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.
• D) its customers are satisfied, the switching costs are low, and the firm operates in a business environment with low competitive intensity.
• E) its customers are satisfied, the switching costs are high, and the firm operates in a business environment with low competitive intensity.

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Definitions:

Lifespan

The maximum duration of life that an organism can theoretically achieve under optimal conditions.

Role Confusion

A situation in which an individual is uncertain about the expectations of their societal or personal role, often in Erikson's theory of psychosocial development.

Adolescence

The developmental stage that begins at puberty and encompasses the period from the end of childhood to the beginning of adulthood.

Inferiority Complex

A psychological condition that arises from feelings of inadequacy, often leading to overcompensation in other areas.