Retailers Who Build Up Procedural Switching Costs May Gain Temporary

question 45

True/False

Retailers who build up procedural switching costs may gain temporary repeat purchase behavior,but they fail to establish the connection with the customer that wins them true loyalty.

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Definitions:

Spillover Effect

The phenomenon where an individual's emotions or behaviors in one area influence another aspect of their life or another individual's emotional state.

Cannon-Bard Theory

A theory of emotion that argues that we experience physiological arousal and emotional feelings simultaneously and independently.

Neck-Level Spinal

Pertaining to the region of the spinal cord that is located at the level of the neck, involving cervical vertebrae.

Two-Factor Theory

A psychological theory that proposes emotions are based on two factors: physiological arousal and cognitive labeling of that arousal.