Elaine Had a Problem with the Computer Printer She Purchased

question 41

Multiple Choice

Elaine had a problem with the computer printer she purchased.When she called the toll-free service support number,she was told that she had to pay to speak to a service representative.It made her so unhappy that she told all of her friends and family about the problem with the printer and the poor service she received,and advised them never to buy that brand.According to the information given in this case,which of the following postconsumption behaviors best describes Elaine's behavior?

• A) Loyalty
• B) Switching
• C) Avoidance
• D) Disconfirmation
• E) Negative word-of-mouth

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Definitions:

Psychological Tests

Standardized measures designed to assess various aspects of a person's behavior, personality, and abilities.

Clinical Settings

Environments or venues where medical and psychological treatment or assessments are provided, including hospitals, clinics, and private practices.

Education

The process of facilitating learning, or the acquisition of knowledge, skills, values, beliefs, and habits through various methods such as teaching, training, storytelling, and discussion.

Heredity

The process by which genetic traits are handed down from parents to children, encompassing both physical and mental attributes.