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Define switching behavior.Discuss the three categories of switching costs.Discuss which one(s)would be the most significant if you changed your cellphone or other type of service provider.
Abraham Maslow
An American psychologist best known for creating Maslow's hierarchy of needs, a theory of psychological health predicated on fulfilling innate human needs in priority, culminating in self-actualization.
Rollo May
Rollo May was an American psychologist and one of the founders of existential psychology, emphasizing the importance of anxiety and the human condition.
Humanistic Theory
Humanistic theory emphasizes individual potential, self-growth, and the importance of meeting psychological needs for love, esteem, and self-actualization.
Positive Regard
The acceptance, respect, and appreciation that one person shows another, considered essential in humanistic psychology for healthy personal development.
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