MSM Ltd Has a Strategy of Being the First to Market

question 65

Multiple Choice

MSM Ltd has a strategy of being the first to market with new products and so it measures the number of new products introduced each year. Where does this measure fit in the balanced scorecard?

• A)financial perspective
• B)customer perspective
• C)internal business process perspective
• D)innovation and learning perspective

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Definitions:

Normative

Refers to prescriptive concepts, reflecting beliefs about what ought to be rather than what is.

Positive

In the context of economics, a situation or correlation in which an increase in one variable leads to an increase in another variable.

Normative

Pertaining to statements or norms that express values, judgments, or opinions on what should be, rather than what is.

Normative Statement

A type of statement that expresses a value judgment about what ought to be, based on personal beliefs rather than hard facts.