When Consumer Misbehavior Is the Outcome of a Deliberate Decision-Making

question 26

True/False

When consumer misbehavior is the outcome of a deliberate decision-making process that weighs the risks and rewards of the behavior,it is referred to as opportunism.

---

Definitions:

Negatively Reinforced

A process in operant conditioning where a response is strengthened because it leads to the removal of an unpleasant stimulus.

Positively Reinforced

Refers to a behavior that increases in frequency because it is followed by a rewarding stimulus.

Extinguished

In a psychological context, refers to the process by which a conditioned response decreases or disappears after repeated exposure to the conditioned stimulus without reinforcement.

Enhanced

Improved or increased in quality, value, or strength.