In Organizational Change, Unfreezing May Occur By

question 129

Multiple Choice

In organizational change, unfreezing may occur by:

• A)increasing the restraining forces
• B)increasing the driving forces
• C)reducing the urgency to change
• D)reducing the restraining forces
• E)Doing both 'B' and 'D'

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Definitions:

Public Relations

The strategic communication process that builds mutually beneficial relationships between organizations and their publics.

Adverse Publicity

Negative media coverage or public attention that can potentially harm an organization's reputation or financial standing.

Advocacy

The act of publicly supporting or recommending a particular cause or policy.

Lorillard Tobacco Co.

An American tobacco company known historically for producing cigarettes and other tobacco products.