The Attraction-Selection-Attrition (ASA) Theory Explains Why Companies Are Able to Attract

question 42

True/False

The attraction-selection-attrition (ASA) theory explains why companies are able to attract, and select people who fit the culture, but later on have difficulty forcing them out.

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Definitions:

Technology Adoption Life Cycle

A model in sociology which explains how a new product or innovation is adopted or accepted, based on the demographic and psychological traits of specific groups of adopters.

Market Opportunity

The degree of customer or market demand for a specific product application.

Identifying Market Opportunity

Identifying market opportunity involves analyzing market trends, needs, and gaps to find untapped areas where a new product or service could be successfully introduced.

Market Opportunity

The potential for a company to increase sales and achieve a sustainable competitive advantage by identifying and serving new markets or segments.