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Your text describes the occurrence of a "cognitive revolution" during which dramatic changes took place in the way psychology was studied. This so-called revolution occurred parallel to (and, in part, because of) the introduction of
Main Effect
The immediate effect that an independent variable has on a dependent variable within an experimental framework.
Simple Effect
Analysis within ANOVA that looks at the effect of one factor at a specific level of another factor, useful in interactions.
Interaction Effect
A phenomenon in which the effect of one independent variable on a dependent variable changes depending on the level of another independent variable.
Main Effect
In an experimental setup, the direct impact that an independent variable exerts on a dependent variable.
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