You Have Just Been Hired as a Brand Manager of Toothpaste

question 8

Essay

You have just been hired as a brand manager of toothpaste for a large consumer products company.Your job mainly involves encouraging the advertising and production groups to promote and manufacture your product more effectively.These departments are not under your direct authority, although company procedures indicate that they must complete certain tasks requested by brand managers.Name and describe the sources of power you can use to ensure that the advertising and production departments will help you make and sell toothpaste more effectively.

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Definitions:

Psychiatrists

Physicians who specialize in the treatment of psychological disorders.

Insight Therapy

A form of psychotherapy focusing on the patient's self-awareness and understanding of the origins and meanings of their thoughts, feelings, and behaviors.

Psychotherapy

A method of treating mental health problems through talking with a psychiatrist, psychologist, or other mental health provider.

Behavior Therapy

A type of psychotherapy that focuses on changing undesirable behaviors through conditioning techniques and environmental changes.