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When the issue is extremely important to listeners, the speaker's personal characteristics are more important than the message content in persuading listeners.
Tangent
In economics, it represents a point where two curves touch, often used in optimization problems to find equilibrium points.
Long Run
Refers to a period during which all factors of production and costs are variable, allowing full adjustment to production decisions.
Fixed Costs
Expenses that remain constant regardless of the amount of goods or services produced, like lease payments or wages.
Long-Run Average Cost Curve
A curve that shows the lowest average cost at which a firm can produce any given level of output in the long run, when all inputs are variable.
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