The Marketing Director of a National Car Parts Retail Company

question 98

Essay

The Marketing Director of a national car parts retail company wants to keep the 20 district managers across the country informed about marketing initiatives and experiences within the company.This information ranges from technical marketing strategies to simple stories about successful marketing experiences within the company.One or two pieces of information are communicated each week and the Marketing Director wants to communicate this information as quickly and cost-efficiently as possible.If you had to choose just one specific medium and form of communication within that medium, which would you choose and why? You may assume that this company can communicate with district managers in any way currently and commonly available to organizations in the United States.

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Definitions:

Inhibitor

A stimulus signaling that an event is not coming, which elicits a response opposite to the one that the event usually elicits.

Thorndike

An American psychologist known for his work in comparative psychology and the theory of connectionism, emphasizing the role of rewards and punishments in learning.

Reinforcement

A process in operant conditioning that increases the likelihood of a behavior being repeated, either through positive or negative means.

Law of Effect

A psychological principle stating that behaviors followed by satisfying consequences tend to be repeated, while those followed by unpleasant consequences are less likely to be repeated.