An Executive Was Trying to Think of Ways to Increase

question 63

Multiple Choice

An executive was trying to think of ways to increase sales of ballpoint pens among young people.While walking down a street with lots of neon signs, the executive got the idea that young people would want to buy pens with ink in bright neon colors and with pen containers that glow in the dark.This situation is an example of:

• A)divergent thinking.
• B)escalation of commitment.
• C)devil's advocacy.
• D)bounded rationality.
• E)programmed decision making.

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Definitions:

Avoidance

A behavior or strategy employed to distance oneself from uncomfortable thoughts, feelings, situations, or interactions.

PTSD

Post-Traumatic Stress Disorder, a psychiatric disorder that may occur in people who have experienced or witnessed a traumatic event.

PTSD

Post-Traumatic Stress Disorder is a psychological disorder caused by being exposed to or seeing a horrifying event.

Sexual Functioning

Aspects related to the ability of individuals to participate in and enjoy sexual activities, which can be influenced by both physical and psychological factors.