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A Consumer Products Company Wants More Creativity in Its Research

question 93

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A consumer products company wants more creativity in its research and development operations.The company has spent large amounts of money on creativity training sessions that have helped somewhat, but the VP of research and development believes that the fundamental conditions must be altered to foster more creativity.Describe three conditions (other than training) that this organization should establish to increase the level of creativity in its research and development operations.Briefly explain how each condition might improve creativity.


Definitions:

Standard Deviation

A statistical measure of the dispersion or variability in a data set, indicating how much individual data points deviate from the mean or average.

Cash for Clunkers

A government program intended to stimulate the economy and encourage the purchase of new vehicles by offering financial incentives for trading in older, less-efficient cars.

Bullwhip Effect

A phenomenon in supply chains where small variations in demand at the retail level cause progressively larger fluctuations in demand at the wholesale, distributor, and manufacturer levels.

Cash for Clunkers

A government program designed to stimulate the economy and improve the environment by incentivizing the trade-in of older, less fuel-efficient vehicles for newer, more efficient ones.

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