If She Uses the Maximin Criterion, Which Advertising Strategy Will

question 120

Multiple Choice

If she uses the maximin criterion, which advertising strategy will she use?

• A)print
• B)mixed
• C)television
• D)either print or mixed
• E)either mixed or television

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Definitions:

Extreme Values

Data points that significantly differ from other observations. They can be unusually high or low and may be considered outliers.

Median

The middle value in a sorted, ascending or descending, list of numbers.

Percentile

A value on a scale of 100 that indicates the percent of a distribution that is equal to or below it.

Quartiles

Divisions of a data set that mark three points to divide the data into four equal parts, each representing a quarter of the dataset.