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If she uses the maximax criterion, what size outlet will she decide to lease?
Brand Awareness
The extent to which consumers are familiar with the distinctive qualities or image of a particular brand of goods or services.
Performance Measure
Metrics or indicators used to assess, compare, and track performance or productivity, often in the context of business objectives or goals.
Cost-Per-Action
An online advertising payment model where payments are based solely on qualifying actions such as sales or registrations.
Conversion Rate
A metric that measures the percentage of visitors who take a desired action, indicating the effectiveness of a marketing strategy or webpage.
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