Selection of the Attended Message in the Broadbent Model Occurs

question 58

Multiple Choice

Selection of the attended message in the Broadbent model occurs based on the

• A) meaning of the message.
• B) physical characteristics of the message.
• C) physical characteristics of the message plus the meaning, if necessary.
• D) listener's ability to mentally block the unattended message from getting in.

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Definitions:

Brand's Identity

The collection of attributes and values that define how a brand presents itself to the market and distinguishes itself from competitors.

Brand's Image

represents the public perception or the set of beliefs held about a brand.

Firm's Culture

The collective behaviors, values, rituals, and belief systems that define an organization's internal environment and how it operates.

Brand's Image

is the public perception or the set of beliefs and associations that consumers have about a brand.