Colin Cherry's Experiment in Which Participants Listened to Two Different

question 33

Multiple Choice

Colin Cherry's experiment in which participants listened to two different messages, one presented to each ear, found that people

• A) could focus on a message only if they are repeating it.
• B) could focus on a message only if they rehearsed it.
• C) could focus on one message and ignore the other one at the same time.
• D) could not focus on a message presented to only one ear.

---

Definitions:

Particle Board

An engineered wood product made from wood chips, sawmill shavings, or even sawdust, and a synthetic resin or other suitable binder, which is pressed and extruded.

Diversification Strategy

A growth strategy where a business enters into a new market or industry which it is not currently in, while also creating a new product for that new market.

Brand Recognition

Brand recognition is the extent to which consumers can correctly identify a brand through its visual indicators like logos, colors, packaging, or advertising, without the brand name being mentioned.

Viral Marketing

Marketing techniques that use social networks to produce increases in brand awareness or sales through self-replicating viral processes.