What Is This Week's Forecast Using Trend Adjusted (Double) Smoothing

question 92

Multiple Choice

What is this week's forecast using trend adjusted (double) smoothing with alpha = 0.5 and beta = 0.1, if the forecast for last week was 65, the forecast for two weeks ago was 75, and the trend estimate for last week's forecast was -5?

• A)49.3
• B)50.6
• C)51.3
• D)65.4
• E)78.7

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Definitions:

Consumer Hyperchoice

A situation where consumers face an overwhelming number of product choices, leading to difficulty in making purchase decisions.

Behavioural Influence Perspective

A viewpoint in psychology and marketing emphasizing how external factors, such as social and environmental cues, influence individuals' behaviour and decisions.

Behavioural Influence Perspective

A view in marketing that considers how the environment and psychological factors influence consumer behavior and decision-making processes.

Consumer Hyperchoice

A situation where consumers face too many choices, often leading to decision fatigue and decreased satisfaction.