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Character alone will engender trust.
Intangible Assets
Non-physical assets owned by a business, such as intellectual property, brand names, and customer relationships, which add value to the company.
Book Value
The net value of a company's assets expressed on its balance sheet, equal to its total assets minus liabilities, preferred stock, and intangible assets.
Retained Earnings
The portion of net income that is retained by a company rather than distributed to its shareholders as dividends.
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