Examlex
To shorten the duration of a project the project manager should limit the choices of activities to just those which ________.
Nonpersonal
Refers to communication or interaction that does not directly involve interpersonal contact, typically seen in various forms of advertising and promotion.
Sales Promotion
Short-term incentives to encourage the purchase or sale of a product or service.
Database Marketing
A form of direct marketing using databases of customers or potential customers to generate personalized communications to promote a product or service.
Integrated Marketing Communications
A strategic approach that aims to unify different marketing methods to promote a consistent message across all channels.
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