Which of the Following Correctly Calculates an Activity's Cost Slope

question 100

Multiple Choice

Which of the following correctly calculates an activity's cost slope?

• A) (normal cost - crash cost) / (normal time - crash time)
• B) (crash cost - normal cost) / (normal time - crash time)
• C) (normal time - crash time) / (crash cost - normal cost)
• D) (normal time - crash time) / (normal cost - crash cost)
• E) (crash cost - normal cost) / (crash time - normal time)

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Definitions:

Viewthrough

A metric that measures the number of users who see an ad but don't click on it immediately, yet still take a related action later on.

Brand's Website

The official online presence of a brand, designed to provide information, facilitate sales, and engage with its audience.

Previous Exposure

Refers to the prior encounter or experience an individual has had with a product, service, brand, or content, which can influence their future interactions or perceptions.

SMROI

Social Media Return on Investment, a measure used to evaluate the efficiency of a social media campaign or strategy.