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The most important goal of any merger should be to:
Social Media
Online platforms allowing users to produce and distribute content, or engage in social networking activities.
PR Return
Public Relations Return, or PR Return, measures the outcomes and effects of PR activities in terms of visibility, public perception, and value generated for an organization.
Harold Burson
A prominent public relations professional, co-founder of Burson-Marsteller, a leading PR agency.
Dan Edelman
Dan Edelman was the founder of Edelman, the world's largest public relations firm, known for innovating many PR practices and strategies.
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