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According to the text,many European bank mergers in recent years is motivated by the search of:
Marginal Revenue
The extra revenue earned by selling an additional unit of a product or service.
Total Revenue
The sum total of financial gains a company secures from its commercial transactions or service provisions during a certain interval.
Quantity Demanded
The aggregate quantity of a product or service that buyers are prepared to buy at a distinct price point, during a specific time frame.
Marginal Revenue
The extra revenue generated by the sale of an additional unit of a product or service.
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