Net Yield for a Bank Is Calculated As

question 23

Multiple Choice

Net yield for a bank is calculated as:

• A)total revenues received/total loan volume.
• B)fee income/total value of services rendered
• C)total revenues received/total capital.
• D)(total revenues received - expenses and losses)/total loan volume.
• E)(total revenues received - expenses and losses)/total capital.

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Definitions:

All-You-Can-Afford

A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.

Percentage of Sales Budgeting

A method for setting a marketing budget based on a fixed percentage of the company's sales.

Competitive Parity

A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.