_________________________ Are the Deposits and Other Borrowings of a Bank

question 50

Short Answer

_________________________ are the deposits and other borrowings of a bank which are very interest sensitive or the ones bank is sure will be withdrawn during the current period.

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Definitions:

Advertising Objectives

Goals that a business aims to achieve through its advertising efforts, such as increasing brand awareness or boosting sales.

Advertising Budget

The amount of money allocated by a business for spending on marketing and promotional activities over a specific period.

Emotional Appeal

Aims to satisfy consumers’ emotional desires rather than their utilitarian needs.

Utilitarian Needs

Basic or functional needs that consumers seek to fulfill through the acquisition and use of products and services, typically focused on practical benefits rather than emotional satisfaction.