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The acid growth hypothesis links
Emotionally Positioned
Designed or marketed in a way that appeals to the emotional responses or sensitivities of the target audience.
Functionally Positioned
A marketing strategy where a product is promoted based on its functional attributes and the benefits it offers to consumers.
Backlash
A strong negative reaction or opposition arising in response to an action or decision.
Authenticity Risk
The possibility that a brand or product may lose its perception of genuineness or originiality in the eyes of consumers.
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