Information Technology Has Enhanced the Effectiveness of Relationship Marketing by Leveraging

question 151

True/False

Information technology has enhanced the effectiveness of relationship marketing by leveraging mass-marketing campaigns.

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Definitions:

Float Cost Impact

The effect of delayed checks or securities settlements on the use of funds, which can affect a company's cash flow.

Target Cash Balance

The optimal level of cash a company aims to maintain to manage daily operations and accommodate unexpected expenses or investment opportunities.

Cash Flow Uncertainty

The unpredictability regarding the amounts and timing of cash flows into or out of a business.

Marketable Securities

Short-term financial instruments that are easily convertible into cash, such as government bonds or certificates of deposit.