The Basic Objective of Place Marketing Is To

question 111

Multiple Choice

The basic objective of place marketing is to:

• A) attract visitors or new businesses to a particular area.
• B) influence others to accept the goals of the sponsoring organization.
• C) convince people to attend a sporting or cultural event.
• D) bring to the attention of the public some charitable issue.

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Definitions:

Savings And Loan

Financial institutions that primarily accept savings accounts and provide mortgage lending, historically focusing on residential mortgages.

Taxpayers

Individuals or entities that are obliged to pay taxes to a government authority based on their income, property, or consumption.

Speculative Demand

The demand for goods not for immediate consumption, but for investment purposes with the hope of future price appreciation.

Commercial Banks

Financial institutions that accept deposits, offer various loans, and provide other financial services, like wealth management and currency exchange.