What Is the Ultimate Objective of Relationship Marketing

question 105

Multiple Choice

What is the ultimate objective of relationship marketing?

• A) Find new customers
• B) Create regular purchasers
• C) Turn customers into advocates
• D) Turn customers into loyal supporters

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Definitions:

Materials Handing

A field concerning the handling, control, and storage of materials and products throughout manufacturing, warehousing, distribution, consumption, and disposal processes.

Supply Chain

The sequence of processes involved in the production and distribution of a commodity.

Supply Chain Management

The oversight of materials, information, and finances as they move from supplier to manufacturer to wholesaler to retailer to consumer.

Marketing Channel

Pathways and intermediaries involved in the process of moving a product or service from the producer to the consumer.