Interactive Marketing Refers To

question 20

Multiple Choice

Interactive marketing refers to:

• A)sequential marketing efforts beginning with frontline salespersons and proceeding to detailed instructions by a technical expert.
• B)marketing efforts vis-a-vis interactive programs where customers can post their queries directly to the management.
• C)buyer-seller communications in which the customer controls the amount and type of information received from a marketer.
• D)software-controlled marketing strategy which uses central databases to segment the market on various demographic and psychographic factors.

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Definitions:

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A war between groups within the same country or state, often involving a struggle for power, territory, or ideological dominance.

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A historical period in the late 19th and early 20th century marked by the rise and dominance of large business monopolies and trusts in the United States.

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The period from January 1, 1801, to December 31, 1900, marked by significant industrial, cultural, and political changes worldwide.