Sally Myers,head of Marketing at Sally's Salon,serviced Six New Customers

question 153

Multiple Choice

Sally Myers,head of marketing at Sally's Salon,serviced six new customers over the past two weeks.Through a feedback form,Sally learnt that all of them had acted upon the opinions of their friends and family members.What Sally encountered is an example of:

• A) transaction-based marketing.
• B) sales orientation.
• C) marketing myopia.
• D) buzz marketing.

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Definitions:

Human Resources

The department within an organization that is responsible for managing employee-related processes including recruitment, training, and benefits.

Right Mix of Skills

The ideal combination of abilities and competencies required to perform a job effectively.

Value Creation Tasks

Activities or initiatives undertaken by an organization aimed at increasing the value it delivers to its customers or stakeholders.

Local Preferences

Local preferences refer to the particular tastes, habits, or choices predominant among consumers in a specific geographic region, affecting the demand for certain products or services.