Which of the Following Holds True Regarding Relationship Marketing

question 221

Multiple Choice

Which of the following holds true regarding relationship marketing?

• A)It applies only to individual consumers and employees.
• B)It affects distributors as well as other types of corporate partnerships.
• C)It does not allow marketers and customers to customize their communication.
• D)It is a buyer-seller communication in which the marketer controls the amount and type of information received from a customer.

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Definitions:

Imports

Foreign goods and services purchased by domestic customers.

Domestic Consumers

Individuals or households within a country that purchase goods and services for personal use as opposed to international or business consumers.

Foreign-made

This term describes products that are produced outside of one's home country.

Trade Deficit

A situation in which a country's imports of goods and services exceed its exports, leading to more money flowing out of the country than coming in from foreign markets.