_____ Involves Marketing Philosophies,policies,procedures,and Actions Whose Primary Objective Is the Enhancement

question 78

Multiple Choice

_____ involves marketing philosophies,policies,procedures,and actions whose primary objective is the enhancement of society.

• A)Social responsibility
• B)Customer orientation
• C)Ethics
• D)Relationship marketing

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Definitions:

Gross Domestic Product

The total monetary or market value of all the finished goods and services produced within a country's borders in a specific time period.

Intangible

Refers to assets or properties that do not have a physical form but have value, such as intellectual property, software, and brand reputation.

Household Maintenance

Refers to the routine tasks and repairs needed to keep a home running smoothly and efficiently, including cleaning, fixing, and organizing.

Intangibility

A characteristic of services indicating that they cannot be seen, touched, or made tangible in the same manner as physical products.