Relationship Marketing Can Help a Company

question 120

Multiple Choice

Relationship marketing can help a company:

• A)create long-term and cost-effective links with individual customers and suppliers for mutual benefit.
• B)reduce its strategic planning effort since the need for such planning is greatly diminished by relationship marketing.
• C)locate more effective media for use in advertising and mass marketing.
• D)eliminate the strategic planning process and move into tactical plans directly.

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Definitions:

Provincial Human Rights Laws

Regulations specific to a province that protect individuals against discrimination and promote equality.

Independent Boards

Governing bodies made up of members who do not have a conflict of interest with the organization, ensuring unbiased decision-making.

Federal Tribunal

A high-level court in a federal system responsible for interpreting federal laws and regulations, often with jurisdiction over disputes between states or between a state and the federal government.

Pay Equity Legislation

Laws designed to eliminate wage disparity between workers performing jobs of equal value, regardless of gender or other discriminatory factors.