Carmen Is a Marketer for a Global Consumer Products Company

question 9

Multiple Choice

Carmen is a marketer for a global consumer products company.She is designing a promotional campaign for a foreign market and wants to ensure that the promotional campaign is clearly understood by the target consumers.She is also taking special care to see that the campaign is free from controversies and does not inadvertently offend anyone.In this scenario,Carmen is specifically trying to take into account variables of the country's _____ environment.

• A)social-cultural
• B)political-legal
• C)competitive
• D)economic

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Definitions:

Superordinate Goals

Superordinate goals are shared goals that require the cooperation of two or more individuals or groups to achieve, which can reduce conflict and increase collaboration.

Water Supply

The provision of water by public utilities, commercial organisations, or other entities to meet the water needs of the public and the environment.

Social Relationships

Connections or affiliations between two or more individuals that can influence social behavior and interactions.

Mere Exposure Effect

The psychological phenomenon whereby individuals develop a preference for things merely because they are familiar with them.