The Product Manager for a Line of Mousetraps Informs the Board

question 76

Multiple Choice

The product manager for a line of mousetraps informs the board of directors at the company's annual meeting that the product has been classified as a "dog" according to the BCG market share/market growth matrix. This means the product:​

• A) ​requires a "go/no go" decision within the next several years.
• B) ​has low market share of a high-growth rate market.
• C) ​should be withdrawn from the market or sold off as quickly as possible.
• D) ​needs heavy investment to make it a star.

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Definitions:

Competitive Output Markets

Markets where multiple firms sell similar or identical products, and prices are determined through competition among sellers.

Exponent

In mathematics, a number indicating how many times a base is to be multiplied by itself.

Binomial

A polynomial expression that contains exactly two terms, typically written in the form a+b.

Simplify

To make an expression less complex by combining like terms and executing arithmetic operations where possible.