Match Each Definition to the Corresponding Term

question 178

Multiple Choice

Match each definition to the corresponding term.
-SBUs in the category of _____ promise poor future prospects,and marketers should withdraw from these businesses or product lines as quickly as possible.

• A)planning
• B)marketing planning
• C)strategic planning
• D)tactical planning
• E)cash cows
• F)first mover strategy
• G)SWOT analysis
• H)strategic window
• I)marketing mix
• J)product strategy
• K)strategic business units
• L)Porter's Five Forces
• M)marketing strategy
• N)dogs
• O)stars
• P)annual growth rate

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Definitions:

Discount Rate

This rate is employed in the process of discounted cash flow analysis to ascertain the present worth of forthcoming cash flows.

Useful Life

The estimated period over which a fixed asset is expected to be usable by an organization.

Discount Rate

The interest rate used to discount future cash flows to their present value, often used in investment valuation and project evaluation.

Annual Net Cash Inflows

The total amount of cash received minus cash expenses over a year.