Examlex
A cell biologist has developed a new drug that will block the cis face of the Golgi apparatus.If eventually approved by the FDA,she wants to use this new drug to aid cancer patients.What specifically will this drug prevent from happening inside a cancer cell?
Brand Equity
The value and strength of a brand in the marketplace, based on consumer perceptions, recognition, and loyalty.
Financial Valuation
The process of determining the economic value of a company, brand, or asset, based on its ability to generate future income.
Brandz
A global brand equity platform that provides insights and research on brand valuation and performance.
Brand Scorecard
A strategic management tool used to monitor, measure, and manage a brand's performance against predetermined goals or benchmarks.
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