Match Each Definition to the Corresponding Term

question 28

Multiple Choice

Match each definition to the corresponding term.
-A partnership in which two or more companies combine resources and capital to create competitive advantages in a new market is called a(n) _____.

• A)environmental scanning
• B)environmental management
• C)competitive environment
• D)time-based competition
• E)economic environment
• F)demarketing
• G)consumerism
• H)marketing ethics
• I)social responsibility
• J)green marketing
• K)oligopoly
• L)gross domestic product
• M)planned obsolescence
• N)inflation
• O)socially responsible marketing
• P)political-legal environment
• Q)VoIP
• R)discretionary income
• S)antitrust
• T)strategic alliance

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Definitions:

Levels-of-processing Model

A cognitive psychology theory that suggests memory retention of information is influenced by the depth of processing, with deeper levels of analysis producing more durable memory.

Deeper Level

Indicates an analysis or understanding that goes beyond the surface to understand underlying meanings or principles.

Shallower Level

A term that could refer to understanding or processing something at a more superficial or less complex level.

Maintenance Rehearsal

A cognitive strategy that involves repetitively reviewing information to retain it in short-term memory.