Explain the Importance of the Technological Environment on Marketing

question 85

Essay

Explain the importance of the technological environment on marketing.

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Definitions:

Corporate Financial Planning

Involves the development of long-term operational plans for a company, ensuring adequate funding and maximizing shareholder value.

Forecasting

The process of making predictions of the future based on past and present data and analysis of trends.

Business Strategy

A plan of action designed by organizations to achieve defined goals, compete in the market, and improve financial and market performance.

FA/Sales Ratio

A financial ratio that compares a company's fixed assets to its sales revenue, indicating how well assets are being used to generate sales.