Examlex
Which of the following statements about investment of idle cash balances in longer-term (but not long-term) fixed-period investments is false?
Service Quality Standards
Benchmarks established to ensure services meet customer expectations and requirements, fostering customer satisfaction and loyalty.
Delivery Gap
A discrepancy between a company's service delivery standards and the actual service delivered, often leading to customer dissatisfaction.
Positive Word of Mouth
The spread of favorable information and recommendations about a product, service, or brand through conversations among consumers.
Empowerment Gap
The difference between what customers expect in terms of control and influence over a service, and what they perceive they actually receive.
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