Examlex
Which of the following statements is true of international diversification?
Reminder Advertising
A marketing strategy employed to keep a brand or product in the public's mind, reminding previous and potential customers of its existence.
Cause-Related Marketing
Commercial activity in which businesses and charities form a partnership to market an image, a product, or a service for their mutual benefit; a type of promotional campaign.
Reminder Advertising
Advertising aimed at keeping the brand name in front of consumers, without necessarily aiming for immediate sales.
Puffery
The legal exaggeration of praise, stopping just short of deception, lavished on a product.
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